Breast of Canada Calendar Launch
September TBA, 2007
Please join publisher Sue Richards for the
2008 Breast of Canada
Calendar Launch in the fall. Details will be posted closer to the date.
Avant Breast, the breast art show and auction,
took place last fall in conjunction with the 2007 Breast
of Canada Calendar launch. Avant Breast was created by Jen Turnbull
to raise additional funds and awareness for the Breast of Canada
Calendar and associated charity the Canadian Breast Cancer Network.
The concept of Avant Breast is the creation of
art, incorporating breasts into the making of the work. The name
Avant Breast is a spin on "avant-garde", defined
as: A group or work that is innovative or inventive on one
or more levels: subject, medium, technique, style, or relationship
to context. An avant-garde work pushes the known boundaries of
acceptable art sometimes with revolutionary, cultural, or political
implications. This describes the
project very appropriately. Many talented local artists
came together to generously support this fun and special project!
"One thing is certain, you will laugh and you
will cry at the Breast of Canada calendar launch"-- from an audience
Fun New Dates to Celebrate
Orangeness Day January 26
Simple. A day to celebrate the colour orange. Wear orange. Be orange. Think
orange. Eat an orange. Get inspired by clicking here.
January Blah's Eve January 31
For all the frosted Canadians across the land - Turn up your thermostat,
invite your breast friends over, turn on some hot tunes, stick an umbrella
in your cocktail and have a giggle. Stay warm, Be Cool.
Order of Good Cheer Feast Day, February 9, 2007
Inspired by a CBC interview about the need for a February holiday. Great
idea I thought....why wait for it to wind it's way through the red tape
of bureaucracy? And and so, with the publishing power invested in me
I do proclaim the second Friday of February as the Order of Good Cheer
Feast Day. Yum, Yum.
Dead Bra Day, February 13
Read the "Dead Bra Day" stories to
see how others have celebrated this event.
The Month of June is Picnic Month
This one is simple. Go on at least one picnic.
Run, Walk, Roll for Cancer Prevention, May 29, 2007
Breast of Canada Day, July 30
'Tis a full moon people!
No Bra Day, August 30
Talk Like a Pirate Day, September 19
Dead Bra Day Stories
Everyone has at least one dead bra. No elastic.
No support. This is not good. Please give your breasts the gift
of "throwing that dead
bra away". Be creative with the final resting spot. After all, your
dead bra served you well. Consider starting a bra fence or a special
community tree for all the dead bras in your neighbourhood. What ever
you do, have fun and please tell us about it.
Time to say goodbye to an old friend
By Suzanne Bourret
The Hamilton Spectator [Fri., Feb. 13, 2004]
This is an uplifting story, even though it points to the end of a double
life and a loving relationship.
You already know it's Friday the 13th but you may not know it's Dead
Bra Day -- the day women are to go to their lingerie drawer and ditch
all their old, dead bras.
Who says so? Sue Richards of Guelph. The artist is the co-creator of
the Breast of Canada Calendar, a calendar that's devoted to all breasts
-- even men's.
She says Dead Bra Day is a lighthearted idea especially needed in the
depths of winter. Her calendar was designed to promote breast health
among women and especially to encourage regular breast exams.
By declaring Dead Bra Day, Richards is trying to suggest a little fun
and something positive. "It's not all about looking for the lump," she
So what do you do with all your dead bras? How about a bra tree, a bra
fence, or a bra wall in a bar or eatery to draw attention to women's
health issues, suggests Richards. Or what about contributing them as
nests for your pet mice? They also make dandy ties for staking tomatoes
and peonies, suggests a colleague.
Net proceeds from the calendar are directed to the Canadian Breast Cancer
Network. They're still available and now are 50 per cent off at $9.98,
(plus taxes and shipping). Call 519-767-0142. You can also visit BreastofCanada.com.
As for throwing away dead bras? Oh, don't be a boob. They're far too
Media Release - February 12, 2004
There is a group of Canadian women for whom Dead Bra Day is more than
a date on a calendar. This dynamic group of women known as the Canadian
Association of Professional Bra-makers have dedicated themselves to give
women back their womanhood by having available to them custom made bras
that are beautiful, sexy and supportive. Best of all, they fit!
The Association began when the students of the Custom Foundation Certificate
Program at Mohawk College realized there was no network in place for
a group such as theirs. They founded their own group and have made it
their mission to better inform the public about women's breast health
and the importance of a correctly fitting bra.
The Program through Mohawk College is run through Beverly Johnson School
of Sewing Arts & Design on Main St East, Hamilton, but students have
come from all across the nation to attend. The Program has been many
years in the concept stage and the first full program began in January
of this year. The students are excited about being able to start their
own custom bra-making business or to design their own line of bras for
shops and boutiques. But the basis of all the excitement is that they
now know how to fit real women, large or small, with a uniqueness that
can only come from custom made foundations.
Bonnie Pataran, Program Director of Mohawk College was slightly surprised
by the overwhelming response to the program. But the School's Chief Instructor,
Beverly Johnson wasn't surprised in the least. She said " When it
was advertised on the School website, and in the Mohawk calendar, it
was clear after a couple of weeks that the course would be full and we
would have a waiting list."
The ladies attending the School come from all walks of life, some retired
looking to give back to the community in a more personal way, and others
who desire a change of career as well as a couple who are adding to their
expertise in the custom clothing area. Students learn how to make a bra
pattern for their clients, learn the correct fitting techniques and how
to take a bra pattern and completely re-style it into many different
So what exactly is Dead Bra Day? It is the brainchild of the Breast
of Canada Calendar co-creator Sue Richards, who proclaimed February 13
as the day to go through your cupboards, closet and bottom drawers and
toss those tired old bras that no longer fit, or no longer support or
those held together with safely pins. As women, we do tend to hang on
to dead bras way past their useful life. "The idea of the calendar
is to promote breast health among women, and especially to encourage
regular breast exams. Dead Bra day, says Sue Richards has a light hearted
theme, especially in the depths of winter. "I tried to create something
fun, something positive. It's not all about looking for the lump" She
suggested some creative ways women can dispose of their dead bras after
the intimate underwear has served its purpose, perhaps a Bra Tree, a
Bra Fence, or a Bra Wall in a bar or eatery to draw attention to womens'
health issues, Richards said. Even with such a light hearted theme, the
reason for the calendar's existence is serious. Net proceeds from the
2004 calendar are used toward the Canadian Breast Cancer network.
The Canadian Association of Professional Bra-makers is delighted that
such a day exists! With an official Dead Bra Day in place, perhaps more
women will realize the importance of a well-fitting bra in a their wardrobe
and most importantly, its role in womens breast health
McMaster Students Dead Bra Day Story
Read the Guelph Mercury 2003
Dead Bra Story.
Like albino bats in the night ...
New Zealander's add support to fence....
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